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Start Up 'Your' Karuna

Karuna History | 9 Steps to Karuna Success | Do's  and Don'ts | Marketing Tips

This web page has been primarily designed to help those of you who wish to start up your own hospice of the same nature as Karuna. To give you the best possible picture and mindset, we wish to inform you about our history before we continue.


Karuna Hospice Service was formed by health professionals and community members in response to the growing need for hospice care at home for people with a life threatening illness and their loved ones.

Established in Brisbane since 1991 and on the Sunshine Coast in 1995, Karuna is a not-for-profit public benevolent institution and registered charity.

Karuna's philosophy is founded on Buddhist principles of love and compassion.

Our team of staff and volunteers offers comprehensive support for the physical, emotional, social and spiritual needs of the individual.

Our goal is to offer an opportunity for people with terminal illness, and their families (however defined) to enjoy the highest quality of remaining life.

The name, Karuna, is from the Sanskrit meaning 'compassion'.

Indeed you will run into obstacles along the way, to help your progress we will give you a few hint, tips if you will, that we think are useful.

Here are some steps that will help you get started:


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The marketing efforts of an organization like Karuna are crucial. A non-profit organization is dependant of funding from governmental and private institutions and individuals. The marketing message will be one of the most important element in your organization. As mentioned above, a good concept draws people, knowledge and dollars to you.

To further assist you in the initial stages we give you Karunas key marketing messages.

Along with the marketing aspect of the organization, a lesson of ours that canít be repeated too many times is: the more integrated and unified the marketing message sent out from various divisions, offices and staff is, the better. The Karuna office in Brisbane and on the Sunshine Coast is continuously working towards an integrated marketing message.

We regard the marketing message important when our sole income relies on governmental and private donations. Also, the less consistent you marketing message is, the less professional and sincere you will appear. Remember, you will be asking individuals and organizations for time and/or dollars, so you better provide them with good reasons to donate to you.

About Karuna | Our Services | Our Volunteers | Karuna Stories | Karuna Circle
What's On | Contact Us | Useful Links | Start Your Own Karuna | P.C.I.S.

Website by DELTA + GAMMA (2000) Bond University.